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Armitage Shanks - Awards

CMAs 2017: Best Brand Positioning

CMA Award 2017

Armitage Shanks has won for its fundraising initiative 'Armitage Thanks'

The campaign met and exceeded each expectation by:

  • Raising £217,000 for charity
  • Creating extensive press coverage
  • Building strong support for the cause
  • Supporting the brand’s key message
  • Creating a sell-out limited edition product in aid of the initiative

KBB Review Awards 2017: Bathroom Product Innovation


Ideal Standard won the award for its Concept Freedom bathtub, designed for less able users while still delivering on aesthetics.

The judges at the annual industry award ceremony were impressed with Concept Freedom’s mix of style and practicality.

The bath has an extra-wide ledge which doubles as a seat for carers, a step inside to let the user get into a seated position and a support rail to help them when getting out.

Armitage Shanks
WS15 4BT

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